Santa Fell Through The Roof was produced to promote Cenvar Roofing & Solar’s Seasonal Special. In recent years, Cenvar has utilized one talking head video using a rep to promote their seasonal offering. This year, we decided to create a fun, playful spot to act as an attention grabber.

Our premise is that Santa crashed through an unfortunate individual’s roof because their roof was well- quite old. As you can imagine, such an event would cause quite a raucous, leading to an investigation.

The spot was a hit. People were calling in to tell Cenvar’s reps how much they loved the commercial. The cartoonish nature of the spot is what really drove the delivery home.